Base Tape™ Hydrating Primer

WHAT IT IS

Skincare priming serum is like a makeup magnet!

WHY WE LOVE IT

• keeps skin hydrated for 12 hours
• improves foundation application & extends wear
• helps prevent makeup from caking in lines or pores
• gives skin a smoother, plumper appearance
• lightweight serum texture with coconut scent!

TARTELETTE™ TESTED*

• Immediately before foundation application:
  • 97% said skin felt nourished & had a healthy glow
  • 97% said skin felt instantly hydrated & smoother
  • 100% said skin appeared hydrated & felt soft
• Immediately after foundation:
  • 100% said it helped foundation apply more evenly
  • 97% said it helped skin look smoother under foundation
  • 97% saw an improvement in the appearance of fine lines
• After 1 week of use:
  • 100% said product felt nourishing
  • 100% said skin felt & appeared hydrated throughout the day
  • 97% said skin felt softer & looked fresher
  • 97% said skin appeared smoother

*Based on a consumer perception study of 35 participants

CLINICAL RESULTS**

• 12-hour hydration
• extends the wear of foundation
• dermatologist tested
• vegan

**based on a clinical study of 35 participants

 

Always formulated without: Parabens • Mineral Oil • Phthalates • Triclosan • Sodium Lauryl Sulfate • Gluten